Variable Data Printing
With our state-of-the-art variable data printing (VDP) technology, we can use your customer mailing list or customized client database to create pieces—letters, full-color postcards, etc.—that are personalized to each individual recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient. VDP allows us to automatically change the text, graphics and address from one piece to the next at full printing speed, meaning that the process is both fast and cost-effective.
Studies consistently show that personalized marketing receives a far greater response than static pieces. On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.